We’re very excited to be starting a new project next week – writing and editing copy for user interface (UI) screens. This is yet another area in which we really shine because we not only think like the users who use these these tools; we get deep into their heads and become one with them.

We’re not really sure how we came to be so good at this. We think it has to do with our being very empathic people – so empathic, in fact, that we can anticipate what users think when they run through a sequence of screens. This allows us to craft clear, direct, and concise copy to keep things moving along until the user completes all required actions. But we don’t stop there.

We go that extra mile and make the experience as delightful as it can be, given the circumstances. We include all the reassurances people need to know they’re on the right track as well as instructive copy to help them if they’re stuck.

It’s like that old saying goes, “walk a mile in someone else’s shoes because then you’ll be a mile away and you’ll have their shoes.” Best to pick someone whose shoes you really want.