Here at Visual Data Systems (VDS), we’re both excited and extremely proud to share with you the impressive results our clients have seen – and continue to see – from their participation in Encore managed email solutions.
Some recent findings:
In 2010, VDS clients who ran Encore email marketing campaigns generated over $12 million in online bookings. This revenue is a direct result of people booking rentals online after receiving a series of emails (people who called the client after receiving an email are not counted in this statistic).
Put another way, Encore clients realized one hundred dollars in online booking revenue for every one dollar spent. Where else can you get a return on investment in marketing dollars like that?
And that’s not even all.
How about a click-through rate of 12.3%, a number that way outstrips the 2.71% travel industry average? This means that more than 12% of the people who open our clients’ emails find the message so compelling that they follow a link to the client’s website. And we don’t need to tell you how important that is.
Email marketing is not dead
In fact, it’s alive and kicking and being used by countless companies to generate revenue. Why? Because it’s one of the most cost-effective methods to reach scores of clients all at once and persuade them to take actions that put money in your pocket.
“Here at VDS, we believe that email marketing is one of the best marketing tools at our clients’ disposal,” says Kelly Hurley, our Chief Operating Officer and Executive Vice President. “Our staff of certified email marketers is trained in best practices for driving results and building guest loyalty. This is how we’re able to deliver the best managed email marketing program available to the industries we serve.”
If you’re one of the lucky VDS clients who participate in Encore managed email campaigns, you’ve no doubt been smiling all the way to the bank. And if you’re not yet one of the lucky ones, read on to see why you should be.
Email marketing 101
What is email marketing and why has it proven so effective?
- It’s cost-effective. As marketing activities go, email marketing is cheap (think how much a billboard or direct mail campaign can cost!). And with numbers like $100 to $1, the ROI can’t be beat.
- It’s “push” technology. Using email marketing, businesses can literally push a new idea, a product, an experience, a great offer, the deal of the century – right into someone’s inbox. With more and more people using email to communicate, getting your message to an individual’s inbox ups the chances that your message might be read.
- It’s personal. Partner with the best managed email solution around – Encore by VDS – and your message is designed and worded to speak directly to the specific audiences you want to influence. Trying to reach 30-somethings with six-figure incomes and two kids? Through our many years of experience running email marketing campaigns, we’ve pulled together a lot of data about what kind of campaign is likely to influence that particular group into doing what you want them to do.