This week we started working on a fun and exciting new project – helping to redesign the website of a heavy lift trucking company. As we got started doing our usual thing – brainstorming web marketing strategy, helping the client to develop a brand and a brand image, etc. – we were reminded just how profoundly a site redesign can change how you do business and impact your bottom line.

Redesign, refresh, rework, rebuild, redo, renovate – any of these terms will work to describe the act of taking the time to really look at your website and determining what, if anything, it’s doing for you and what it’s not doing for you that you know it could.

Take the example of FaviEntertainment.com, a website that sells consumer electronics manufactured by its parent company, Favi Entertainment. Favi Entertainment had grown into a top electronics manufacturer but saw only $5,700 in revenue from its site in 2010.

Jeremy Yakel, Favi Entertainment’s owner knew why: the site was too busy and not at all well-organized. Overall, the site’s user experience was not conducive to selling the company’s products. Yakel decided that only a complete redesign and an accompanying shift in web strategy would turn the situation around.

The result? After investing only about $3,900 for the site redesign and taking several essential steps to make it easy for customers to find the site and purchase products on it, FaviEntertainment.com brought in more than $183,000 in the first three quarters of 2011.

Getting back to our new client, the trucking company, we have big plans for them with this project: a professional website that gets across the company’s brand, its specialized services, and the high ratings it consistently gets from customers and partners. How? Professional and pleasing design, customer stories (or case studies), vivid photographs of the fleet in action, and compelling web marketing copy.

If you’re ready to go from four figures in online sales to six, contact us today!