Lockstock Communications, Inc. Blog

Check out our new website!

Hey, Lockstock fans! Check out our new company website and let us know what you think.

It’s been an interesting journey finally getting to the point when we’re ready to go live with our site. You know the old saying, “the cobbler’s children have no shoes?” Well, that’s been our situation. But we finally finished making the shoes, and we’re ready to walk all over the web with them.

So, when you have a “spare” moment (“as if,” right? But hey, it’s us and we know you’ll do it for us), send your feedback to info@lockstockcommunications.com or post comments on Facebook.

–Maggie and Phyllis

 

We think like the user

We’re very excited to be starting a new project next week – writing and editing copy for user interface (UI) screens. This is yet another area in which we really shine because we not only think like the users who use these these tools; we get deep into their heads and become one with them.

We’re not really sure how we came to be so good at this. We think it has to do with our being very empathic people – so empathic, in fact, that we can anticipate what users think when they run through a sequence of screens. This allows us to craft clear, direct, and concise copy to keep things moving along until the user completes all required actions. But we don’t stop there.

We go that extra mile and make the experience as delightful as it can be, given the circumstances. We include all the reassurances people need to know they’re on the right track as well as instructive copy to help them if they’re stuck.

It’s like that old saying goes, “walk a mile in someone else’s shoes because then you’ll be a mile away and you’ll have their shoes.” Best to pick someone whose shoes you really want.